Ryanair â€Southwest of European airlines Essay Example for Free

Ryanair –Southwest of European airlines Essay The objective of my report is to analyze the external environment in Ryanair-Southwest of European airlines case, which is very important factor for the firms formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and its also a source of threats or forces that may impede the successful implementation of a strategy. Macro-environmental Analysis (PEST factors affecting Ryanair Airlines)To analyze the macro environment, I will use the PEST analysis, which refers to political, economic, social and technical factors that confront Ryanair airlines. This analysis provides a no exhaustive list of potential influences of the environment on the organization. Each of the forces is categorized by a particular macro-level external influence, which directly impacts strategic direction at Ryanair. The political environment can have a significant influence on businesses as well as affect consumer confidence and business spending. The political environment is one of major advantages to Raynair, as the majority of its operations are contained within Europe. This region maintains political stability, thus Ryanair does not experience issues with governmental instability in Europe as a concern regarding passenger volumes or flight destinations. Political factors in our case are:-Irish government policy from September, 1989. This policy were known as two airline policy valid for three years and was directed at benefiting both Irish carriers Aer Lingus and Ryanair. The new policy ruled that the two major Irish airlines will not compete on any international route and they both had to have separate routes-European Union deregulation of the airline businesses from 1997; set up a number of low-cost airlines offering no-frills services. This deregulation enabled Ryanair to open new routes to continental Europe. -European Union expansion enabled the company to expand its business to new countries in Europe. Other very important factors that have near- and long-term effects on the success of companys strategy are the economic forces. They include inflation rates, tariffs, the growth of the local and foreign national economies, exchange rates, as well as unemployment rates. Economic factors include:-Economically- stable European Union market provided Ryanair with significant value in the form of higher volumes of consumers. -Increasing oil prices inflated the costs of fuel and impacted profit margins-At the same time people in Europe are willing to travel more for lower price and this was option for low-budget airlines like Ryanair. -European Union deleted duty-free on intra- European Union countries, and this new taxation policy affected Ryanair in loss of revenue, increased landing charges and increased the number of flight attendants. The social and cultural influences of business vary from country to country. Social cultural factors in Ryanair case include:-Increasing of the peoples mobility in Europe, where good transportation is essential for every European citizen and it was a great opportunity for Ryanair to expand its business. -Personal disposable income of people in Europe was rising which increased travelling lifestyles and business travelling. -People in Europe travel for leisure, business, and searching for new jobs, as well as the number of senior citizens who were enjoy travelling. -Travelling low cost has become a norm on European market. Technology is vital for competitive advantage and is a major driver of globalization. Technological factors have a major effect on the threats and opportunities firms encounter and in Ryanair case they are:-A new trend in European airline industry which was website establishment. Airlines set up websites through which they sell tickets and other ancillary products and services such as car rentals and travel insurances. This led to cost  decreases and to greater reach to customers. With creation of its website, Ryanair saved on cost and increased its revenue (no agent commission costs, but good advertising income). -The improvement of technology aid European airline industry development and competition. -Airlines provided satellite TV and phone services on board as well as broadband Internet and thus enhance value to customers. -Information systems allowed airlines collect data about passengers, cost, and prices as well as ensure better service when boarding and handling luggage. Industry Analysis: The effect of the Five Forces of Industry Competition on Ryanair. The five forces were identified by Michael Porter as the industry Five-Forces model. This is a framework for evaluating industry structure according to the effects of rivalry, thread of entry, supplier power, buyer power, and the thread of substitutes. Rivalry is the intensity of competition within an industry. The European airline industry is highly intense; market is highly competitive. Passengers have choices to switch to another mainstream (KLM, or British Airways) or low-cost budget airlines (EasyJet), because there is a low level of switching costs. The airline industry, therefore, is highly competitive and barely attractive. At the same time, the low-budget sector is in a more favorable situation due to greater traffic and customer affection. This sector is more attractive, as entry costs, as well as bargaining power of both passengers and suppliers are lower. Most cost advantages can be copied immediately, but if any company does decide to compete on the same basis as Ryanair there will be heavy pressure on prices, margins, and hence on profitability. In this industry there is not much differentiation between services and price in the main differentiating factor. Threat of new entry is the degree to which new competitors can enter an industry and intensity rivalry. There are difficulties to enter European airline industry, since high initial investment and fixed costs. High barriers to enter suggest that only early entrants such as Ryanair could succeed. There has been much industry shake-out and many airlines left the market. There are high entry costs due to the necessity to buy expensive aircraft and equipment, to pay high airport fees, and to advertise massively. In addition to some of the barriers to entry I would like to include restricted slot availability which makes it more difficult for airline companies to find suitable airports, the needs for low-cost base and flight authorizations. The threat of substitutes is the degree to which products of one industry can satisfy the same demand as those of another. In Ryanair case the degree for subsidies is in medium to high level. By this I mean that the European airline industry as a whole faced a lot of pressure. There was a high internal industry competition, encountered by other travel industries such as- cars, ferries, and high-speed trains in Europe (especially on short-haul routes are posing an increasingly serious threat). Supplier power is the degree to which firms in the supply industry are able to dictate terms to contracts and thereby extract some of the profit that would otherwise be available to competitors in the focal industry. The bargaining power of suppliers is rather low because there are four major aircraft manufacturer (Boeing, Airbus, Bombardier and Embraer), which gives options for Ryanair to choose if decide to switch suppliers. But the switching costs from one supplier to the other would be high, because all mechanics, engineers and pilots have to be retrained. Boeing is Ryanairs main supplier and has an interest in co-operation with Ryanair because of stability of orders and high volume of outsourced services. Ryanair also proved its high bargaining power with aircraft suppliers (Boeing) by getting favourable contracts. Price of aviation fuel is directly related to the cost of oil and Ryanair controls it through hedging and future contracts. Also, the regional airports have low bargaining power as they are heavily  dependant on only one airline- Ryanair. Major bigger airports, where Ryanairs competitors operate, have greater bargaining power, and Ryanairs policy is to avoid these airports as much as possible. Buyer power is the degree to which firms in the buying industry are able to dictate terms on purchase agreements that extract some of the profit that would otherwise go to competitors in the focal industry. The bargaining power of customers in our case is from low to medium. If Ryanair increase its prices, the customers are price sensitive and they could switch to another airline relatively simple, with no high costs, because all airlines have internet web sites through which they sell services. The volume of the passengers traffic is great that airlines can afford not to satisfy all customers at all times. Even if a lot of passengers are not satisfied with customer care of Ryanair, companys profits continue to rise. Customers know about the cost of supplying the service and the trade off between the price and quality of service. Analysis of Opportunities and ThreatsOpportunities and threats are factors which contribute to the success or failure of achieving the organizations mission, and which are outside of the organizations direct control. Ryanairs opportunities are:-Expansion of the European Union would bring larger population base and larger transportation needs. There would be more new destinations open up and Ryanair could launch new routes. -Potential to capture market share, where low-cost carriers market share could double. -Advanced technologies could improve Ryanair service, as well as there would be possibilities of expanding aircraft. -Benefits from less exposure to geopolitical risks as Ryanair operates only in Europe. -Economic slowdown helps Ryanair, because customers replace traditional mainstream carriers as they seek lower fares. Threats for Ryanair are:-Ryanairs fuel costs depend on the oil market. The cost of fuel is increasing, due to oil prices raise globally. This affects companys speed development and earning ability; Ryanair operating expense has increased. -Increasing low fare competition on the market and limited economic growth on the South and East European markets. -Customers, as I already mentioned are very price sensitive and also regional airports gain bargaining power for second round. -Increase in air traffic control charges as more planes fly in the sky. -Weak employees relationships cause less production efficiency and effectiveness. It may waste Ryanair resources and capabilities. -The high salaries the company pays for its pilots and flight attendants would increase Ryanair operating cost. Resources: Fottrell, Quentin. The Rise and Rise of Ryanair, June 6, 2004, www.thepost.iePorter, M.E. (1979) How competitive forces shape strategy, March/April, 1979, Harvard Business Review. Channon, Derek. (1997). The Blackwell Encyclopedic Dictionary of Strategic Management. , July, 1997, Oxford, Blackwell Publishers. Carpenter, M.A. and Sanders, W.G. Strategic Management: A Dynamic Perspective Concepts and Cases, 2nd edition. Upper Saddle River, NJ: Pearson Prentice Hall, 2009Thompson, J. L. (1997) Strategic Management. International Thompson Press: London. Delfmann, W., Baum, H., Auerbach, S., Albers, S. Strategic Management in the Aviation Industry, September 30, 2005, Kolner Wissenschaftsverlag, Koln, Germany.

P.g. Wodehouse, His Life, And His Works :: essays research papers

Does an artist create a masterpiece without a source of inspiration? Does an architect construct a building without first looking at a blueprint? As with all great minds, writers also need a source of inspiration or a "Blueprint" for their literature. In the short story, "The Truth About George", author P.G. Wodehouse uses his own life experiences as a blueprint for creating George and the other characters in the story. There are influences from Wodehouse's childhood and his formative years in "The Truth about George", the story about a man named George struggling to find a cure for his speech impediment in order to win the affections of a woman. P(elham) G(renville) Wodehouse, "Plum" to his friends(Babuser 1248). Was born to a well-to-do family in Surrey, England on Ocotber 15, 1881 in Guildford, England. He was educated at Dulwich, London and started writing at a young age. By the end of his life, PG Wodehouse turned out more than ninety stories and fifty other miscellaneous pieces of works such as film scripts, etc. (Jasen 1). During his childhood P.G. Wodehouse was abandoned by his parents and lived with various relatives. Although, as David Damrosch notes, Wodehouse "always insisted that he had a happy childhood, including a relationship with a father who was 'normal as rice pudding'"(Damrosch 453). He moved from England to Hong Kong and to the United States. He was introduced and brought up by a variety of aunts, uncles, nannies, and schools. (Damrosch 453). He went through many things such as being captured by the Germans during WWII, where he made radio broadcasts in which he described his experiences as a prisoner and ridiculed his captors. (Bassett 1). After the war, Wodehouse moved to the United States, which he calls "the romance capital of the world" where he met his wife, Ethel Rowley (Babuser 1248). and settled, becoming a citizen in 1955. (Jasen 2). He lived out the rest of his life in Southampton, New York, where he wrote farces, short stories, and many other works of literature until his death on February 14, 1975. Wodehouse would later use his vast experiences to write his enormous collection of prose,etc. Wodehouse wrote many works of literature based on his life. He based his characters and stories around his own imagination. Evelyn Waugh writes that Wodehouse's characters are "creations of pure fancy" and that "it is all Mr.

“Death Of Constable Scanlon” †Sidney Nolan Essay

When Sidney Nolan painted the Ned Kelly series, he was interested in an ‘authentic national vision’. The first series was made up of 27 paintings from 1946-1947. The paintings all-together form a storyboard, telling the legend of Ned Kelly. One of them in particular is ‘Death of Constable Scanlon’. The series, including this one, were all painted with Ripolin enamel on hardboard. You can see the many brushstrokes but some objects are painted completely solid for example Ned Kelly himself and the clothes of the constable. The painting is full of things, and it is a scene from the bush land. No buildings can be seen but there are many trees and shrubs on a bare, yellow ground. The constable has fallen from his horse and they both are in mid air, while Ned Kelly is standing to the left holding a smoking rifle. The painting is very out of proportion, this is evident in how the constable is placed. If you look at the two rifles, the constable is in front and therefore should be larger than Ned’s, but isn’t. Ned is the largest object, followed closely by the constable and the horse to the right, they together make up the foreground. Going back further into the painting there is a fence, distant trees, a tent and another horse and policeman. The figures themselves are very oddly shaped, like 2D objects cut out from paper. Ned is a simple, black silhouette with his eyes closed and hand holding the rifle. The trees and objects in the background seem to have more shape to them and show shadows that help. The painting is made up of very warm colours, of browns, yellows and oranges. There is an interesting patch of blue sky in the to right hand corner, and definitely doesn’t match the rest of the sky which is very dark and almost like a sunset. The constable looks very out of place with his formal uniform, quite opposite to Ned Kelly who seems like a natural part of the scenery. The focal point of this painting is the Constable falling to his death. Ned  Kelly though is considered the main focus of all the paintings, and all the events that happened around him. The painting is very flat and you are lead into the work by first observing the falling man. The foreground is the first focus and then you go backwards and notice the smaller objects and people in the background. The mood is quite hard to describe, even though it shows the last few seconds of Constable Scanlon’s life before hitting the ground and dying instantly, its almost comical in its appearance. Nolan was trying to capture a moment in Australian History. The legend of Ned Kelly and his gang is well known and the series followed their story. He was trying to ‘depict a national myth’. He portrays Ned Kelly as a legend, not the man himself. Nolan talked of this particular painting, he said, â€Å"In a sudden, violent accident time seems to stand still. I have exaggerated, the bridle must have been long, but that at the levitated horse and constable increase the unreality of violent events. Kelly seems to be present only as a force of destiny.† The Ned Kelly series now belong to the National Gallery of Australia in Canberra. They are a perfect example of the once then growing Expressionism and emerging Modernism. They would best fit into the Expressivism category as Nolan interpreted the legend into his own personal style.

Company Profile And Services Car Care Express - 1057 Words

Company Profile and services: Car industry is a growing industry and over the period of time, the desire to have one’s own vehicle of choice is driving the demand. (†¦.) Named Car Care Express, is an idea for an organisation that provides products which are the foil or wrap to put in one’s car in order to change the color of the car. The company makes the vehicle special for the client by reducing the desire into reality. The idea to do this new business is through partnership of four partners having experience in this field as executives in their respective carriers are car designers. Mr. Bradman is going to be CEO of the company. Idea and Services: The idea is unique and it is based on the people’s individual choices and preferences†¦show more content†¦This indicates the presence of a competition in the market. Their standing in the business is for quite reasonable time. The SWOT analysis of our proposal against this market environment is as under: Strengths: †¢ Availability of all four professional worked at international car making companies in relevant fields †¢ Well build reputation of partners and collective worth of the firm in case of joining hand †¢ Cost cutting technique and low cost adventure †¢ Low employee base required initially Weakness: †¢ Absence of initial customer base †¢ Financial constraints †¢ New area to focus Opportunities: †¢ New idea and facilities at customers’ door step †¢ Cost effective and low pricing technique †¢ New technology advantage due to recent engagements with the world renowned car companies †¢ Market niche is to be explored and focused instead of whole buyer market Threats: †¢ Fierce competition in the market †¢ Market preferences as car colour lift and weather sheet is not going to the choice of very car buyer Start Up Information: As the start up summery, the following points are worth highlight: 1. Business will be started at the hired place near major car showroom area in Cardiff 2. Initially only three technical workers will be hired for the work 3. Two major services, car colour uplift and weather coating will be offered. 4. Partners will be the active workers and cost cutting will be effective. 5. Initial amount will be raised from