Ebusiness Research Paper Example | Topics and Well Written Essays - 1250 words

Ebusiness - Research Paper ExampleII. Competitor assessment The nearest competitor of the business is Dell Computers that in addition allow customization of personal computers to some extent. Dell Computers just rely too a great deal on its own brand and suppliers that charge premium prices which is its disadvantage. This is where the business depart position against Dell Computers to gain market share. The order will customize computers at a much lower cost because the parts that will make up the assembled computers will be coming from dissimilar suppliers affording customers greater latitude in wrong specification and price. Other popular brands that sells online are also competitors still serves a different niche of customers who are not into customization of budget computers and much(prenominal), not direct competitors. The traditional brick and daub computer stores are also competitors only that the company john readily beat them in terms of price due to companys lo wer overhead cost. III. Online marketing strategy The best sort to gain market share is to differentiate from other competitors and serve a particular niche. In subject of the proposed company, the crop will cater to two types of customer. First, the technical users who would like to customize the performance of their computers. Second, the budget conscious(p) users or business that are looking for ways on how to save on their computer grease ones palms To be able to reach this target customers, the company must be able attract their attention. This can be done in several ways. First, the company can post ads in technical web situations such as PC magazine, or counterbalance business websites such as The Economist where a association in such sites can land to the companys homepage. It can also advertise with Google and even Amazon. Initially, it may suffice that the target customers has been informed of the companys presence. But succeding marketing efforts should translate t hese product awareness into sales. Second, the company can sponsor popular blogs for review of certain computer parts that would melt down the customers to visit the companys website in their effort to know more about the product. If they are concerned with the particular product, they can order it right there and then increasing the companys sales. The company can also offer free online publication to those who would visit and register in the website to keep in touch with these potential customers. IV. Search Engine Optimization (SEO) Strategy There are several methods to hone SEO for the site that would increase traffic and eventually to an increased sales. First, key words that is best associated with the company such as customized computers, computers, pc etch that would link popular search engines such as google, yahoo, bing etch to the site due to the usage of spiders that associate certain words to certain website. V. Social media integrating Social media integration is no w a need for business especially for online businesses where it has to make its presence felt by the customers. It also serves as a free advertisement of the company and can be taken as an university extension of its official website where customers can inquire or look for information. Facebook would be an ideal venue because of its universal appeal. chirrup can be used for short